Two students, Jarrad Morgan and Christopher Roach, at the Harvard Graduate School of Design shared with us an intriguing book they recently published. The book explores how small autonomous practices can come together as a networked practice “to create a unique value proposition for targeting large commissions and exploiting markets that would be otherwise unavailable.” They chose to take on this topic at a time when most firms exist in one of two extremes; global conglomerate A/E firms or small localized specialty offices. To investigate their hypothesis, they looked at six firms that exhibit many of the characteristics they believe are necessary to be successful as a networked practice. The case study examples include six degrees, over,under, UNStudio, various network and supersudaca.
Table of Contents 05 Introduction 11 Research Method 15 Analysis 39 Critique 43 Proposed Framework 49 Appendices
For more information and to purchase the book click here.
